The likelihood that you and your family will survive a house fire depends as much on having a working smoke detector and an exit strategy, as on a well-trained fire department. The same is true for surviving a natural disaster, terrorist attack or other emergency. We must all have the tools and plans in place to make it on our own, at least for a period of time, no matter where we are when disaster strikes.
The U.S. Department of Homeland Security promotes individual emergency preparedness through the Ready Campaign and Citizen Corps as part of a broader national effort conducted by the Department's Preparedness Directorate.
Ready is a national public service advertising campaign produced by The Advertising Council in partnership with Homeland Security. The Ready Campaign is designed to educate and empower Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks.
Ready asks individuals to do three key things:
Get an emergency supply kit
Make a family emergency plan
Be informed about the different types of emergencies that could occur and their appropriate responses.
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